Graphic identity for BI Norwegian School of Management, 2002/2003

BI Norwegian School of Management hosts Norway’s largest academic milieu within the areas of business economics and administration, marketing and management. We redesigned the identity to strengthen the school’s identity as one united brand. The main symbol was not redesgned, just cleaned up.

Award for Design Excellence in 2003.
Jury’s statement: “The new graphic profile for the Norwegian School of Business (BI) is a very good and holistic upgrading. The logo is tightened up in a way that supports the existing profile. A professionally executed differentiation lets the different elements fit into the overall system. The use of photo and additional elements enriches and vitalizes the profile, and the totality communicates well with the target audience.»

Graphic design: Halvor Bodin and Martin Kvamme, design consultant: Kjersti Svang Olsen, photographers: Ole Walter Jacobsen andKai Morten Myhre, creative text: Anders Molstad.

Project group BI: Erik Mehl (marketing director), BI graphics
www.bi.no

Design company: Virtual Garden Design.